Do the suggestions in this article, by Nwazor, in the Huffington Post, apply to the marketing of soft products like, personalities, ideas and causes? Yes. If you wish to garner those likes like, in an honest way – not by purchasing them, you need to give your customers/fans/followers etc. a reason to hit that Like button and then come back time and time again to feast on your offerings. Wow them so that they’ll also spread the good word to the as yet unconvinced or undecided prospects.
For soft products, like this blog, a ‘Like’ is equivalent to a purchase and a testimonial in one. So don’t forget to comment and like here too o. Lol.